Content is queen for all things search engine marketing

So we’ve become pretty good at it, if we do say so ourselves

The basics

There’s no denying that as a society, we are content-aholics. We consume, consume, consume videos, blogs, emails and so much more.

But the question is, as an organisation, how much effort are you putting into the content that you are putting out in the world?

Because if there is one thing this world needs more of, it’s good quality, well-informed content that brings value to its consumer and is geared towards your organisational goals. Please, no more cat videos.

Content for NGOs

Studies show that when you mention a financial ask too early in the giving process, donors begin to think more analytically and conservatively about their giving potential.

But what does this have to do with content marketing? Well, effective content marketing strategies for non-profits give potential donors the gift of time.

Good quality content strategies help establish a relationship with the consumer, using content to bring an emotional connection to your cause in a way that traditional marketing methods may struggle.

Content strategy

While you might be eager to dive right into content creation, having a well-informed strategy that works towards your organisational goals is the key to any successful campaign.

Content creation

Often the concept of creating content can be overwhelming. We offer content creation where we walk you through the options that are going to deliver the greatest return.

Content optimisation

Creating content is only half the battle. Ensuring that the content brings value to the consumer and will get you more visibility is the other piece of the pie.

Content maintenance

Having stale, outdated content is worse than having no content at all. We take a deep-dive into your content, audit it and look for opportunities to either remove, refresh or replace old content.

Content reporting

We offer reporting on your content so that you can adjust your strategy and ensure it aligns with what's actually working. We don’t only give data, we give insight & informed recommendations.

Keyword research

At the core of any good search engine marketing strategy is thorough keyword research. We use over 10 different tools to find keywords with high search volume and low competition.

Check out our blog

We could talk all things search engine marketing ‘till the cows come home. So instead, we decided to write a blog. And don’t forget to sign up to get our blog sent straight to your inbox. It’ll be worth it, we promise.

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