How do Google Ads work?
Every business owner wants to make the most of advertising opportunities. And advertising opportunities can be a bit of a gamble — you pay up front for space and time and never really know if it will pay off. But what if you only had to pay for an advert if someone engaged with it? Or could cancel adverts if they aren’t working for you in real time? Introducing: the wonder of Google Ads.
What is Google Ads?
Google Ads is a pay-per-click advertising model that uses target keywords (of your choice) to put your website content at the top of search results pages.
You know when you search for something on Google and look at the first few entries on the search results page? Well, the chances are they have ‘sponsored’ next to them. This shows that the website the ad links to has paid for that search result, and it’s probably a Google Ad campaign.
Google Ads can be used by businesses and organisations as a digital marketing tool to get specific content in front of its target audience.
Learn more about the different types of Google Ads.
Why does my business need Google Ads?
Top five reasons why businesses should use Google Ads:
1. Increases leads and potential customers
Google Ads lets you get really specific, so you can focus on attracting internet users who are searching for what your business offers.
You can draw potential customers directly to an opt-in form, or sign up options, on your website through your adverts and capture their details.
2. High return on investment
With Google Ads you only pay for the adverts that users click on.
By creating multiple adverts, and testing and analysing your Google Ads data, you can work out which adverts are most effective and put more of your marketing and advertising budget into them.
If you find an advert isn’t performing in the way you want it to you, you can simply cancel it. You don’t have to waste your budget on waiting for a campaign or time period to end.
3. Easy to read and understand your ad results
The Google Ads dashboard is user friendly. You don’t need to be an advanced data analyst or web builder to understand the reports that it creates. It produces results quickly and makes reporting to other members of your team easy.
4. Get to know your audience well
It’s pretty obvious that the better you know your audience then the better you can create adverts to connect with them and sell to them. But it’s also important to know who your audience are so that your products and services are giving them the best possible results they want.
Google Ads produces information about your customers behaviours and habits. You can find out details such as what country and city your customers live in, the times of day that they are searching and the terms they are using to search for answers.
5. Google Ads is flexible
Google Ads is compatible with lots of different website platforms and sales software. It’s suitable for small, medium and large businesses and it has super helpful capabilities like being able to set a daily budget to spend on your adverts so that you never over spend.
For some real examples of how Google Ads has helped business owners you can read Google’s own Ads success stories - like the Australian homeware store who took their business online for the first time and increased their return on advertising spend to 36:1 with Google Ads!
How to set up Google Ads for your business
Let Wild SEO Agency help you to set up Google Ads for your business.
We can help with everything from creating a Google Ads strategy for your business to meet your goals, to setting up your Google Ads account and optimising your Ads. Get in touch.