Why should charities bother with an SEO strategy?
We’re going to make a bold claim that it’s more important to see people donating or volunteering for your charity, than getting thousands of visitors to your website each month.
We were right, weren’t we?
But without attracting people to see what you’re about, they may never know you exist – and so they’re unlikely to become your supporters.
Makes sense right?
A solid SEO strategy can help you reach more people. But many charities hesitate when it comes to bringing in a SEO expert because they think that this will be expensive, with little return on investment (ROI).
But we’ve got news for you – there are many ways you can get results from investing in SEO without breaking your budget.
Let us break it down for you by starting with the basics…
Search engines like Google update their algorithms on the regular, so that they can deliver the most helpful content to users.
They want you to find exactly what you are looking for, and they're doing everything they can to help you do that. This is the nuts and bolts of SEO.
Search engines want people who are looking for something specific and will then display results based on those queries. If your charity offers services that people need or if your cause has a specific mission statement or purpose, search engines will know this and rank your site higher than competitors. Lovely.
SEO can ensure your website is seen by as many people as possible, and that you have the opportunity to connect with your target audience.
SEO will also help you understand your audience better. Not only does this allow you to improve their experience on your website, but it helps you reach out to them more effectively when it comes time for politely asking for their money or time.
SEO helps boost your credibility and trustworthiness.
With so much information online, how do you know what's real and what’s not?
SEO can help charities build trust with their audience by helping them find accurate and relevant information about the charity.
And, as we’re sure you are aware, trust is a must-have between charities and their audience.
People are more likely to be interested in a charity when they feel that they can trust a charity with a credible website. But if a charity's website has poor SEO, then people may be less likely to visit it or to donate.
The benefits of SEO are invaluable and outweigh any costs involved in the process.
You can't put a price on reputation. You can't put a price on trust. You can't put a price on visibility, donations or even awareness. The benefits of SEO are invaluable and significantly outweigh any costs involved in the process.
It’s also important to get a good ROI from your digital marketing efforts so that you know how much traffic you are attracting to your website and how many conversions are taking place as a result of those visits.
Charities can benefit from investing in SEO to increase their conversion rates.
Your charity’s website is one of your most important comms tools because this is where potential donors can learn about who you are and hear about the impact that your work has.
Optimising your web pages with relevant content based on keyword research can help you generate audiences through organic searches as well as paid advertising campaigns since all these platforms use algorithms based on user behaviour patterns when deciding which ads get displayed first.
Don’t go unnoticed
As a charity, the last thing you want is for your efforts to go unnoticed.
By making sure your website is visible online, it gives people the opportunity to discover more about what you do and how they can get involved in your cause.
It also gives them confidence in donating as they trust that their money will be used wisely by an organisation that cares about its community.
At Wild SEO Agency, we know how hard it can be to find the time it takes to make SEO work for your charity – and perhaps you don’t have the expertise in-house for this?
We love to help charities and nonprofits with all their SEO needs. In fact, we’re experts at it.