In many ways, it’s a good time to be alive. From instant communication to breathtaking automation, the digital age has brought us huge benefits. But it’s not all rosy. Check out our predicted digital trends of 2024.

Artificial intelligence is the defining technology of this day and age. Even in its infancy, AI is already making waves in certain industries and so that begs the question, what impact is AI going to have on the charity sector?

There is no doubt that AI is changing the landscape of SEO and the way we do keyword research, link building and content creation. But as marketing & comms professionals, how worried should we be?

There are two types of people in this world. People who Google themselves and people who don’t. In May 2022, Google announced a new tool to streamline the process of removing Search results that contain your personal information. This feature has now begun rolling out.

John Mueller (Google’s go-to-SEO-guy) recently tweeted…

“Word count is not a sign that a page is thin content. You're the expert on your site's topic (or you should be), you can make a qualified call on what's helpful for users, and what's fluff. Don't use word count.”

Before we answer the, ‘what’s going on with Google Analytics?’ question - let’s address why using Google analytics is important in the first place.