John Mueller (Google’s go-to-SEO-guy) recently tweeted…

“Word count is not a sign that a page is thin content. You're the expert on your site's topic (or you should be), you can make a qualified call on what's helpful for users, and what's fluff. Don't use word count.”

So, you’ve got your snazzy website up and running. You’ve invested in SEO (or you’re trying to figure out what to do with SEO). Your images are tagged, your links all work, your design looks sharp. What next?

A bit of competition never hurts, right? Well… it kind of does hurt if that competition is winning away your potential, or current, audience. And if you thought your SEO research starts and ends with your own website, you’d (unfortunately) be mistaken. In the SEO world you need to know what your competitors are up to too.

We like links. A lot. They SO are important, clever and get you noticed in the competitive digital world. We’ll tell you why… without links, Google (or other search engines) may not discover your pages, or think that they’re important.

You’ve probably heard about keywords? Search engines use them to help users navigate their way to relevant web pages. 

But, do you know about search queries?

Google Search Console (GSC) is one of the best FREE SEO tools available to you. No really. Created by Google itself, GSC allows you to monitor how your website works and gathers information to help you improve it.

It also helps you see how visible your website is in search results.

Oh the list goes on (we REALLY LOVE Google Search Console!)

WE REALLY LOVE GOOGLE SEARCH CONSOLE (GSC). LIKE A LOT. So now we’re going to run you through how to set it up, yourself. It’s a pretty quick process, provided you have everything you need to get going. Read our checklist to make sure you have your ducks in a row.

Have you ever used a website that is in a different language and your internet browser automatically asks you if you want to change to your language?

It’s clever right? And very helpful…